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China Brand Day | Let Good Products Celebrate "Made in China" with Intelligence

May 19, 2026

To expand the awareness and influence of domestic brands, on May 2nd, the State Council approved the National Development and Reform Commission's request to establish "China Brand Day," agreeing to designate May 10th of each year as "China Brand Day" starting in 2017. This signifies that my country's domestic brand strategy has risen to an unprecedented level, and that "Chinese brands" will become a national symbol of China to the world.
When "Made in China" sweeps the globe, it will be able to captivate the world and win over consumers. By establishing "China Brand Day," the leading role of brands will be leveraged as a starting point, fully utilizing the decisive role of the market, the leading role of enterprises, the promoting role of the government, and the participation of society, making Chinese brands a "Chinese calling card" and telling the "Chinese story" effectively.

It is believed that the establishment of "China Brand Day" will usher in a period of explosive growth for Chinese brands, which have been accumulating strength over more than 30 years of market economy development. However, as economist Zhou Qiren stated, quality is the foundation of a brand, and a quality revolution in China is needed to ensure that Chinese products have a foothold globally. It is foreseeable that Chinese brands, which meet consumer needs with high-quality products, will more confidently step onto the world stage.

Shandong Longpu Solar Energy Co., Ltd., since 2007, has weathered ten years of challenges. For a decade, Longpu has consistently delivered high-quality products to every household. As early as 2011, Longpu pioneered the introduction of advanced domestic enamel-lined hot water storage tank production lines, strictly adhering to 7S management requirements for on-site management and implementing ISO9001:2008 and ISO14001 quality control systems. Furthermore, Longpu has built a standard laboratory equipped with over 100 testing instruments to safeguard its superior quality, earning it the reputation of "China's Best Inner Tank" in the industry. Over the past ten years, Longpu has grown from small to large, focusing on the research and innovation of thermal storage enamel-lined water tanks, continuously improving quality and upgrading its offerings. For over a decade, Longpu has strived to meet the solar energy needs of urban high-rise residential buildings and become a market leader in the field of integrated solar energy and building-integrated solutions. Moving forward, Longpu, as "China's Best Inner Tank," will continue to prioritize product quality and promote innovation and reform, committed to creating superior products and providing comprehensive high-quality services. Longpu's "China's Best Inner Tank" leverages its genuine strength to realize its higher brand dreams and value, contributing to the image of "Chinese Brands."
Shandong Longpu Solar Energy Co., Ltd. comprises Shandong Longpu Solar Energy Co., Ltd. and its wholly-owned subsidiary, Shandong Millwatt New Energy Co., Ltd. Shandong Longpu is located in Liaocheng High-tech Industrial Zone, covering an area of 35,000 square meters, while Shandong Millwatt is located in Chiping Development Zone, covering an area of 30,000 square meters. The two companies have a combined production capacity of 600,000 units per year. The company's main products basically cover all areas of solar thermal enamel-lined water tanks: thermal storage enamel-lined water tanks, flat-plate collectors, air source heat pumps, air source heating buffer tanks, and balcony-mounted solar panels. Among these, thermal storage enamel-lined water tanks are divided into three types: jacketed heat exchange type, distributed system coil heat exchange type, and corrugated inner tank heat exchange type.

Establishing a positive image for Chinese brands and enhancing their value is the earnest expectation of the nation and enterprises for brand building. This is also a shining path for Chinese enterprises to build and enhance their image and realize brand value marketing! On this occasion, Longpu Group congratulates the establishment of "China Brand Day"! Longpu relies on its products and takes quality as its core, vigorously develops brand building, enhances brand influence, and is proud of Chinese brands!
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